Brand Communication, Uncategorized

Time Sheets

Monday 1 April - 2 hour meeting Came up with our novelty chocolate bar concept/big idea. Research of Nestle and competitors Perceptual mapping Visited the dairy and vending machine to see chocolate bar range. Olivia - 2 ½ hours Further research into the big idea and answered stream questions to prep for Tuesday’s class. Initial… Continue reading Time Sheets

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Brand Communication

Point of Sale

We researched many ideas for our point of sale. We were thinking of creating a chocolate display that would hold the Swiss Bliss bars, a display that would replicate the actual look of the Swiss Bliss bar to swirl like slides that held the bars. The final idea we decided on was creating a shelf wobbler.… Continue reading Point of Sale

Brand Communication

Dossier Initial Bullet Points

DESIGN RESPONSE Name of the bar: To communicate the provenance (responding to macro-trend), people want to know where things came from and this already gives a consumer a perception of the bar as Swiss has a great reputation for their history and techniques “Bliss” having a nice relaxing time, bar satisfies audiences want Tag line… Continue reading Dossier Initial Bullet Points