Brand Communication, Uncategorized

Time Sheets

Monday 1 April – 2 hour meeting

  • Came up with our novelty chocolate bar concept/big idea.
  • Research of Nestle and competitors
  • Perceptual mapping
  • Visited the dairy and vending machine to see chocolate bar range.

Olivia – 2 ½ hours

  • Further research into the big idea and answered stream questions to prep for Tuesday’s class.
  • Initial big idea mood board – Nostalgia
  • Updated blog/workbook

Huey Yi – 2 hours

  • Researched big idea
  • Competitor research
  • Initial big idea mood board – Provenance

Monday 8 May – 2 hour meeting

  • Design ideas discussion
  • Flavour research and brainstorming
  • Brainstorming mood board

Olivia – 1 hour

  • General further research
  • Updated blog

Huey Yi – 1 ½

  • Big Idea Final Moodboard

Monday 15 May – 2 hour meeting

  • Brainstorm for our tagline
  • Design research
  • Did a couple of first designs
  • Point of sale idea discussion
  • Finalised flavour selection

Olivia – 4 ½ hours

  • Nutritional Information – Back of packaging researched and typed up
  • Further designs – front and back
  • Updated blog

Huey Yi – 4-5 hours

  • Started packaging design, made different variations

Monday 22 May – 1 1/2 hour meeting

  • Started dossier
  • Refined more designs
  • Planned for hand in
  • Point of sale discussion

Huey Yi – 4 hours

  • Brand Research, SWOT Analysis for the dossier
  • Packaging design

Olivia – 4 hours

  • Target Audience
  • Dossier design
  • Client reverse brief
  • Updated blog
  • Further packaging designs

Wednesday 24th May – 2 hour meeting

  • Updated time sheets
  • Packaging design critique

Olivia – 2 hours

  • Client reverse brief
  • Further writing for dossier

Huey Yi – 5 hours

  • Further packaging designs
  • Started illustration of the Swiss Bliss Bar Chocolate

Friday 26th May – 2 ½ hour meeting

  • Critique with Karl
  • Refining packaging design

Huey Yi – 6 hours

  • Further work on packaging design, printing and testing, layout
  • Chocolate bar range price line up
  • Final design, layout

Saturday 27th May

Huey Yi – 6 hours

  • Final print and making of Swiss Bliss Bar
  • Presentation slide background
  • Further P.O.S design, finished shelf wobbler design.
  • Dossier editing

Olivia – 3 hours

  • Photographed product mock ups
  • Formatted design of dossier
  • Further writing and editing of text for dossier

Sunday 28th May

Olivia – 5 hours

  • Product explanation for dossier
  • Finalised dossier design
  • Photographed product at supermarket/in context
  • Printed dossier

Monday 29th May – 1 ½ hour meeting

  • Presentation slides
  • Blog updates

Olivia – 1/2 hour

  • Script for presentation

Total: 65 hours

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