Brand Communication, Uncategorized

Time Sheets

Monday 1 April - 2 hour meeting Came up with our novelty chocolate bar concept/big idea. Research of Nestle and competitors Perceptual mapping Visited the dairy and vending machine to see chocolate bar range. Olivia - 2 ½ hours Further research into the big idea and answered stream questions to prep for Tuesday’s class. Initial… Continue reading Time Sheets

Brand Communication

Point of Sale

We researched many ideas for our point of sale. We were thinking of creating a chocolate display that would hold the Swiss Bliss bars, a display that would replicate the actual look of the Swiss Bliss bar to swirl like slides that held the bars. The final idea we decided on was creating a shelf wobbler.… Continue reading Point of Sale