Brand Communication, Uncategorized

Time Sheets

Monday 1 April - 2 hour meeting Came up with our novelty chocolate bar concept/big idea. Research of Nestle and competitors Perceptual mapping Visited the dairy and vending machine to see chocolate bar range. Olivia - 2 ½ hours Further research into the big idea and answered stream questions to prep for Tuesday’s class. Initial… Continue reading Time Sheets

Brand Communication

Dossier Initial Bullet Points

DESIGN RESPONSE Name of the bar: To communicate the provenance (responding to macro-trend), people want to know where things came from and this already gives a consumer a perception of the bar as Swiss has a great reputation for their history and techniques “Bliss” having a nice relaxing time, bar satisfies audiences want Tag line… Continue reading Dossier Initial Bullet Points