Brand Communication

Dossier Initial Bullet Points

DESIGN RESPONSE Name of the bar: To communicate the provenance (responding to macro-trend), people want to know where things came from and this already gives a consumer a perception of the bar as Swiss has a great reputation for their history and techniques “Bliss” having a nice relaxing time, bar satisfies audiences want Tag line… Continue reading Dossier Initial Bullet Points

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Brand Communication

Target Audience

Target Audience Segment and profile the new brand’s target audience using the methodology (demographics, psychographics, attitudes/mindsets) used in Project One. Support your visual audience collage with a brief written profile. Ensure that you identify the shared attitudes and aspirations that you think will unite the different audience segments around the new brand: these should give… Continue reading Target Audience