Brand Communication

Dossier Initial Bullet Points

DESIGN RESPONSE Name of the bar: To communicate the provenance (responding to macro-trend), people want to know where things came from and this already gives a consumer a perception of the bar as Swiss has a great reputation for their history and techniques “Bliss” having a nice relaxing time, bar satisfies audiences want Tag line… Continue reading Dossier Initial Bullet Points

Brand Communication

Target Audience

Target Audience Segment and profile the new brand’s target audience using the methodology (demographics, psychographics, attitudes/mindsets) used in Project One. Support your visual audience collage with a brief written profile. Ensure that you identify the shared attitudes and aspirations that you think will unite the different audience segments around the new brand: these should give… Continue reading Target Audience