Brand Communication

Week 7 & 8

1.  Two 'big ideas' or macro trends that you think is un-, or underrepresented in the world of chocolate 'novelty bars'.  At the same time, start to develop a "big idea" by analysing the strengths and weaknesses of Nestlé and competitor brands, and by brainstorming macro-trends that you see unfolding in the 'novelty bar' market… Continue reading Week 7 & 8