Monday 1 April - 2 hour meeting Came up with our novelty chocolate bar concept/big idea. Research of Nestle and competitors Perceptual mapping Visited the dairy and vending machine to see chocolate bar range. Olivia - 2 ½ hours Further research into the big idea and answered stream questions to prep for Tuesday’s class. Initial… Continue reading Time Sheets
Point of Sale
We researched many ideas for our point of sale. We were thinking of creating a chocolate display that would hold the Swiss Bliss bars, a display that would replicate the actual look of the Swiss Bliss bar to swirl like slides that held the bars. The final idea we decided on was creating a shelf wobbler.… Continue reading Point of Sale
Dossier Initial Bullet Points
DESIGN RESPONSE Name of the bar: To communicate the provenance (responding to macro-trend), people want to know where things came from and this already gives a consumer a perception of the bar as Swiss has a great reputation for their history and techniques “Bliss” having a nice relaxing time, bar satisfies audiences want Tag line… Continue reading Dossier Initial Bullet Points
Final Swiss Bliss Designs
Brand Communication 222.215 